The IPKat found this on Snark Hunting, the naming and branding blog. The embarrassing thing is that so many of us will look at branded products like the WAYFINDER NAVIGATOR without even noticing that the two words mean exactly the same thing.
Passionate about IP! Since June 2003 the IPKat weblog has covered copyright, patent, trade mark, info-tech and privacy/confidentiality issues from a mainly UK and European perspective. The team is David Brophy, Merpel, Jeremy Phillips, Eleonora Rosati, Darren Smyth, Annsley Merelle Ward and Neil J. Wilkof. You're welcome to read, post comments and participate in our community. You can email the Kats here
The IPKat found this on Snark Hunting, the naming and branding blog. The embarrassing thing is that so many of us will look at branded products like the WAYFINDER NAVIGATOR without even noticing that the two words mean exactly the same thing.
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